Category: Portfolio

Gaia Summit SPE CEDEP Starfish Taylor

Sustainability in the O&G industry

Sustainability in the O&G industry

Starfish Taylor designed and facilitated a sustainability workshop for the Society of Petroleum Engineers (SPE) to bring together industry members to tackle the question of how to get on the right side of history.

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Build a new Customer Experience

Build a new Customer Experience

A multinational company approached Starfish Taylor with a goal: they wanted to build a new customer experience to disrupt the market before somebody else did. And they asked Starfish Taylor to design and facilitate all their workshops for the 2+year project.

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DIGITAL-UPSTREAM-MINIBYTES

Scenarios For Digital Economy

How To Explore Scenarios For Digital Futures

The Challenge

Scenarios For Digital Futures

Client: Confidential | Size : 22 People | Duration: 1 day | Location: Houston, Texas, USA

With the intention of engaging customers in a new way, this global IT giant hired Starfish Taylor to  design and facilitate a one-day workshop focused on helping key upstream O&G customers reimagine their digital future – essentially posing the question: “What does it mean to be a ‘digital upstream business?’”  The intent of this industry workshop was three-fold:
  • explore the future of the digital economy with peers – what is the digital economy, what does it mean for our industry, what does it mean to me?
  • identify trends in Big Data and key digital action initiatives using various future scenarios
  • build off ideas from other participants and begin to envision the digital opportunities awaiting the industry and a specific company
Starfish Taylor’s charge in designing the event flow was to create awareness, foster ideation, surface key concepts, and help identify first-step digital initiatives  in a fun and  engaging manner. It was a unique, one-day experience for attendees.

Our Design

In alignment with our Nutcracker methodology, Starfish Taylor professionals designed and  facilitated a successful industry workshop for our client.  Starfish Taylor and our client collaborated on workshop design, effectively blending our 15 years of design experience with the client’s leading digital expertise.  With a talented team to manage and facilitate the workshop, including a facilitator, graphic artist, and content expert, Starfish Taylor delivered a highly engaging and dynamic workshop that hit objectives.  A non-linear, targeted agenda allowed participants to fully explore innovative digital ideas from a variety of angles before vetting them as a group and identifying key digital scenarios and initiatives for the future.

Our journey during the workshop followed this path:
  • A welcome exercise aimed at understanding the profile of the participants through targeted questions in a gallery format that allowed easy reference during the day.
  • Kicked-off the day introducing the digital economy context and what the workshop endeavored to achieve – this was a high-level, framing introduction used to thank, motivate, and inform.
  • External perspective was offered to enrich the participants’ understanding of the digital world and the huge scope of future opportunities.
  • An Icebreaker targeted interesting topics, introduced the process, and injected fun into the workshop. We set the stage for the workshop NOT being business as usual. It opened the door to getting ready to innovate!
  • Time was allotted for participants to give their Individual Perspectives on the topic – this is an essential component to in our design process as multiple points-of-view help the group collectively understand the maturity level of the participants’ thought process, where common areas of thinking exist, and what future-stretching and innovative ideas we can identify early.
  • A future ideation exercise allowed us to explore future events impacting the industry – are there technology or other political, social, environmental developments that we need to plan for or around?
  • Future Scenarios continued to draw out digital ideas that could transform the industry.  Participants were dvided  into 4 groups, each focused on a different future scenario to provide time for deeper analysis on the topics.
  • A discussion and voting process was held to prioritize the areas of digital interest.  Where will the first changes occur and where will we likely act first?

The Results

Dynamic, highly-engaging, and fun workshop successfully delivered with glowing feedback from the customer and attendees from Oil and Gas companies.  Our client sponsored an event for its upstream customer-base that furthered their initiatives to have a digital conversation in a new and inspiring way while also teasing out new product / service ideas to consider.

Big Data Resources Starfish Taylor

Big Data Resources Starfish Taylor

icon-delivery-workforce

Current State and Future State

Graphic Design – Current State and Future State

The Challenge

Client: Confidential | Graphic Design | Location: Houston

This global service company in Oil and Gas was rolling out a new software platform for Transport Management. They were preparing the communication package for distribution and presentation to their operations staff as a part of the system deployment.

The team leader, had been a participant at other workshops designed and managed by Starfish Taylor and was impressed by the quality and detail in our graphic illustrations. They asked for an illustration design showing the “current-state” of operations prior to the Process Improvement and software platform, and a “future-state” of how things would look after full implementation, with a clear set of images describing the value proposition.

Our Design

The team leader was a past participant at SFT workshops and remembered being impressed by our scribes and graphics - also an integral piece to the Nutcracker Model we use at SFT. Together, we tailored graphics to show how things would look before vs after full implementation of a new software platform.

All information was collected from the client around the current and future state, including photos of real work sites. A series of interviews were conducted with the leader and project manager to tease out the essential elements of what was not working in the current state, the barriers, the pain points and how these were addressed with the new software platform. A clear understanding of the desired future-state was developed and how this benefitted their users and clients.

Our design process then kicked in and the client was presented with our broad approach in black and white sketches, which we reviewed collaboratively until the sketch was approved. We completed two further design rounds with the client, first filling in supporting text, and then completing in full colour.

Deployment Plan for Global transformation

Deployment Plan for Global Transformation

Deployment Plan For Global Transformation

The Challenge

Client: Confidential | 100 People | 3 days | Paris

Top Fortune 500 company was rolling out a company-wide transformation of their support organization affecting all parts of its global operations. The high level vision was in place, and the Strategy for the vision had been developed by a core team in consultation with the business. Starfish Taylor was engaged to design and facilitate a meeting of 100 people including executives to build various elements of the Deployment Plan to deliver the Strategy. A key element of success for this meeting was to have the attending business leaders understand the vision, endorse the strategy, and build the various deployment plans for execution.

Our Design

A 3 Day Meeting Of Stakeholders

With a significant focus on Integration of Plans

The event was hosted in a wonderful chateau in the outskirts of Paris, with an excellent and well lit main conference building and a number of “annexes” that acted as self-contained meeting centers. Our design utilized these physical elements to the greatest extent possible by assigning each project to its own building. We designed the event to flow from the Share and Explore stage in the main building with all participants together, to the Test and Action/Roadmap stages with teams assigned to the four annexes to develop the Deployment plans for each project. Teams were blended and re-blended to make sure that the four teams did not create plans in isolation of the others, and pivot conversations were held during the Test stage to ensure broad cross-pollination of group ideas.

The closing session was a presentation by the four teams to the broad group on each plan, followed by a Q&A session. There were a number of presentations delivered by members of the client’s executive team, the core team, and by external experts in Knowledge Management. Starfish Taylor worked with these people to create a more visually inspiring way to get the message across.

In addition to the formal daily sessions, communication among all the stakeholders was carried through from the event days, into all the social activities and evenings. Team-building exercises went through to dinner such as a team wine tasting quiz, and to external activities such as karting and archery. Each was chosen with the aim of generating fun, competition, and accuracy. Key elements of success for such a project.

The Outputs

Achievements

The vision was well understood and the strategy was ratified. Deployment Plans were created for the four projects making up the Transformation Program, and consensus for the overall Communications Plan was developed. The groups created a large number of prioritized topics to investigate further (Parking Lot), that had not been considered prior to the meeting.

Other Outcomes

Post-event, a new spirit was clear and a common vision of how the transformation would positively impact the business was formed. Consensus built and momentum gained – key elements needed for effective deployment. The majority of people did not know each other coming into the meeting, and this creative and engaging meeting kicked off team-building that may not have been possible otherwise.

Deliverables

  • Executive Summary
  • Event Journal
  • Graphical Illustrations
  • Photos and Videos of event
  • Media Package of all material generated during the project
DEC17-scribing

SPE Vision for Digital Energy Conference

SPE Vision For 2017 Digital Energy Conference

The Challenge

Client : Society of Petroleum Engineers | Size : 12 People | Duration: 1 day | Location: Houston, Texas, USA

This 140,000 strong member organization hosts a Digital Energy Conference every two years in the USA. The SPE Gulf Coast Section engaged Starfish Taylor to facilitate a visioning workshop for their non-profit team to consider strategic and tactical options for the upcoming 2017 conference and identify and evaluate options to promote member value. Core to this engagement was helping bring together parent organization leadership with regional leaders to bridge any gaps, create role and responsibility matrix to improve communication and event coordination, and explore options to enhance member value and experience.

Our Design

A One Day Workshop With Stakeholders

Focussed on consensus decision making

Starfish Taylor led an innovative Icebreaker (Family Vacations) to launch the meeting, create engagement, and set the stage for success. The icebreaker introduces compromise when vacationing with people with demanding and different needs. It was a key aspect of what was needed for a successful outcome to the workshop.

The main design started with a Scenario module, placing each participant in the year 2017 where the Digital Energy Conference 2017 (DEC17) was a tremendous success and asked how they achieved it. A round of tell-and-share produced emerging ideas, quick wins, key enablers, and barriers to overcome in order to achieve that vision. We held a Flash Storm which drew out reference points to benchmark conferences that the group thought represented success. Mixing it up again, we put participants “in-the-shoes-of” some of the main stakeholders of DEC17 such as attendees, sponsor organisations, and trade booth purchasers. We painted the landscape of what their needs and expectations were.

The grounding process started with a Flash Vision for success, with small teams describing their vision for the DEC17 conference. We built on that, with new teams tasked to dig deeper and define the vision and the strategy for each key component. Each team was given a different component that they individually chose to work on with a vote-with-your-feet module. Teams built how they interlink with the other key components and how their category fit into the overall vision.

To close, each team built a strategy to achieve the vision for their key component which included the action plan and steps needed. With a new vision in hand and the details around each main category, we then approached a final decision about how the 2017 conference would be managed to enhance member value and experience.

The Outputs

Achievements

The workshop achieved common agreement on roles and responsibilities between parent organization and region – this was key to future conference event success and to improving working relations. Key decisions were made that further supported an enhanced working relationship between the parties, ideas to foster member value surfaced, and the sponsor’s desired key outcomes this meeting were achieved.

Other Outcomes

The two groups left with a better understanding of the challenges each faced with the planning and organization around a conference of this size, and the 2015 core members of the organising committee agreed to remain on as volunteers for the 2017 conference.

Deliverables

With a new vision in hand and the details for each main category better understood, both parties had momentum and a plan for how future conferences would be managed to enhance member value and experience.

LEAN PROCESS IMPROVEMENT

LEAN for a Legal Department

Continuous Improvement - Lean

The Challenge

Client: Confidential | Size : 18 People | Duration: 2.5 days | Location: The Hague, Netherlands

This Global Fortune 500 company started a company-wide transformation along a number of high-level themes. The company previously implemented Lean within its engineering and manufacturing functions with success and was keen to replicate the benefits in identified back-office service areas further drive methods of process continuous improvement and waste elimination. The Legal function was selected as one such entity and engaged Starfish Taylor to design and run a continuous improvement workshop for team members representing Mergers & Acquisition as well as team members from legal support services. The intent of the workshop was for the two business groups to come up with a plan for improving the their working relationship via process definition and analysis. This created “a-ha” moments as areas for reduction in duplicate work activities, various process efficiencies, and opportunities for waste elimination were identified and a new way of working created. Part of Starfish Taylor’s charge was to make sure communication barriers were broken down between the two groups, and the language used within Lean for process definition and improvement inspired lawyers to see the value of Lean principles in the guise of their own work activities and not just for manufacturing.

Our Design

A 2 1/2 Day Workshop Of Two Functions

With a significant focus on People and Continuous Improvement

Day 1 started with an Icebreaker called “Three Points in Common,” which is a fun way to get people to meet new folk, start learning about each other, and very quickly get active in speaking, listening, and presenting. In the remainder of the Share Phase on Day 1, we introduced concepts of “the Rider, the Elephant, and the Path” from Switch, a book by Dan and Chip Heath, with the intent to create a non-work language set around change management. We used gamification techniques to teach Lean and waste removal fundamentals so that prior to working on actual legal process definition and waste elimination, participants had a good practical understanding without being bogged down with theory. Moving from conceptual to reality, we jumped back to individual perspectives to draw out touch points, pain points, quick wins, and bright spots identified within the group. Day 1 concluded with a module of “stakeholder groups” where teams were asked to assume the point of view of another group and present a how things worked between the groups before and then how they they would work after successful implementation of the workshop results. This module enabled participants to openly discuss and surface issues, and present a future state model of how things could work. We closed the day asking small teams to watch one designated TED Talk each and discuss key take-aways at the social hour that followed.

Day 2 We reviewed key input material that the group needed to understand before diving into the common Workflows and Processes that are in place between teams. Prior to ending this phase, we did two switches which entailed moving some people from each group to another group to foster mutual understanding and collaboration. This cross-pollination helped build shared perspective on the workflows, and bring different viewpoints about what was really happening as current state. At the end of this module, the teams presented their work – this became the basis of the work on the last day. Day 2 concluded with a group pivot conversation to draw out any last thoughts from participants of what must be addressed in the last workshop day.

Day 3 began with a review of the key categories surfaced in Day 2, and a “Self Sign-up” module was utilized to get participants assigned to the most important topics to them. A first-round of topics were worked through, and then another round of voting done to address and prioritize the remaining topics. The final output was a 12-month roadmap comprised of tactical actions, key milestones, and resource assignments. This was assembled into a cohesive implementation plan by Starfish Taylor as a part of the overall deliverables to the client.

The Outputs

Achievements

The workshop ultimately achieved the sponsor’s objective of creating an actionable roadmap to embed concepts of Lean as a method of creating a common process architecture and lexicon across the Legal function – specifically bridging any previous gaps between M&A and the various legal support services. The roadmap enabled the Legal function to collectively agree on its current state and design a new, more efficient way of working – eliminating redundant / inefficient work activities.

Other Outcomes

Via a series of follow-up sessions with the client, we learned that one of the satisfying outcomes of the workshop was that people knew each other and felt comfortable to pick up the phone and call each other. Overcoming this communication barrier and eradicating this organizational silo because of the networking opportunity afforded via this Starfish Taylor designed workshop pointed to real success in multi-group team building and to this initiative’s future success.

Deliverables

Final deliverable included

  • Illustration of current-state and to-be-state
  • Roadmap and key Milestones
  • Tactical action plans for key topics
  • Media Package of all material generated during the project, with photos and videos
Starfish Taylor built a HSE Roadmap

Health Safety Environment Roadmap

HSE Roadmap

The Challenge

Client : Confidential | Size : 18 People | Duration: 4 hours | Location: Busan, Korea

This Houston headquartered service company needed to develop a Health, Safety, and Environment (HSE) Roadmap with leadership input. Having used external consultants to conduct research, interview staff, and develop a strategy, they ultimately found that it wasn’t feasible due to a lack of management agreement. To overcome this obstacle Starfish Taylor was engaged to design a workshop with the executive team to review and confirm the Draft HSE Roadmap, taking into account the prior strategy work and interviews whilst leaving room for innovation, creativity, and the practicality of where the organization was on the HSE Behavioural Curve. They needed to make sure the workshop was engaging for all senior leaders present including the CEO, and ultimately achieved the requisite commitment for the HSE Roadmap to be actionable.

Our Design

Starfish Taylor Designed An Accelerated 4 Hours Workshop

That achieved collective leadership endorsement

The core element of Starfish Taylor’s workshop design was to make sure each executive had the opportunity to express their point of view. This was fundamental to get a plausible HSE Roadmap that achieved collective leadership endorsement. Points of view were surfaced via small team discussions, and then a first draft of key areas of the roadmap was presented. We took these roadmap categories and had management group these into logical “buckets” such as HR, Risk Management, etc. To ensure we attacked the topics that management wanted addressed, participants then “voted with their feet” to assign themselves to a topic, then broke into small work groups by topic area to flesh out the key milestones for incorporation into the final HSE Roadmap.

The Outputs

Achievements

HSE Roadmap was completed along with a graphical storyboard and narrative of the journey – ultimately achieving the intent of the engagement which was to gain senior leader endorsement of the HSE strategy. An added benefit of the workshop collaboration was that a number of new ideas surfaced during the workshop that the VP of HSE could move forward on.

Other Outcomes

To the surprise of the sponsor team, the swim-lanes/categories on the HSE Roadmap contained elements that they had not considered prior. This confirmed the power of pulling the management team together to provide input on the Roadmap and allowing individual points-of-view to surface and be validated by the group. It is this group that best knows the culture of the company and the practical outcomes they wanted to meet in each region. As an end result, this group supported what they helped to create – the obstacle of management agreement was ultimately overcome and the organization landed with a HSE Roadmap they would support and action. And the real “ah-ha” moment was the closing by the CEO, who applauded his team for accomplishing so much in such an accelerated way.

Deliverables

  • Graphical illustration of swim-lanes of the HSE Roadmap
  • 10m long Story Board illustration developed during and after the session
  • Executive summary and Event Journal
  • Media Package of all material generated during the project
Starfish Taylor builds the Future of Communication

The Future of Communication

The Future Of Communication

The Challenge

Client: Confidential | 8 X 1 day Vision Workshops | Houston, Aberdeen, Dubai, Jakarta, Houma, Layfayette

SCRIBE-LAFAYETTE-STARFISHTAYLOR

This Fortune 500 company was looking towards the future of communication and collaboration based on trends executive management wanted to look at in Social Media. The key question surrounded what aspects of these could be beneficial to their workforce and was there sufficient support to justify a Pilot project. The company is already seen as a leader in Knowledge Management and its IT infrastructure is advanced. Starfish Taylor was hired to bring a very strong fun-factor to the table and design a series of engaging workshops to gather grassroots views on what that future should look like. There was to be no mention of the actual tools used internally or the social media tools externally available such as Facebook and Twitter, so participants were not biased. The outputs from the series of workshops were used to build a recommendation by the sponsoring team to the EVP sponsor.

Our Design

Eight, 1-Day Workshops In Major Client Hubs Around The World

Focus on Exploring the Social Media Landscape

Starfish Taylor strategically designed a series of 8 one-day workshops that took participants through a journey – current state to desired future state.

We started by capturing key facts from each participant in the form of a Matrix, so those final outcomes could be looked at by age, sex, length of tenure etc. Each participant was asked for their own point-of-view about how they communicate and collaborate both at work and outside. These narratives were shared in teams, and then commonalities, surprises, and key learnings shared with the entire group. Teams were mixed and our workshop design allowed them to take a step back and delve into the barriers within the workplace and how external key elements may be used to overcome them. A flash-future was developed from this first series of modules.

A history of communication was presented and participants were given time to reflect and predict what key things would change in the future and when those changes would occur. We switched back to the current state and small teams described what works best in the outside world and why. We then switched forward to 2020 and had teams build realistic visions of the future and the key solutions that would be required to enable that future.

The Outputs

Achievements

A final workshop with the sponsor team was hosted to review the results of the 8 voice-of-customer workshops, synthesize all workshop outcomes, and build a business case for the future. Starfish Taylor wrote an Executive Summary and detailed report of what was learned through each workshop along with our key recommendations and a set of Infographics built from analysing the information acquired through the workshops. A set of Actions were built for the functions sponsoring the project (Internal Communications and Knowledge Management) and a strong set of recommendations developed for other functions and groups within the company were improvement could be achieved based on what the workshop participants brought up.

Deliverables

The final outputs included:

  • Executive Summary of the overall project
  • Starfish Taylor designed graphic illustrations and graphic scribe generated through the project
  • Set of Recommendations
  • Infographics of key information
  • Videos and Photo’s from the 8 workshops
  • Report for each workshop
  • Media Package of all material generated during the project