This global service company in Oil and Gas was rolling out a new software platform for Transport Management. They were preparing the communication package for distribution and presentation to their operations staff as a part of the system deployment.

The team leader, had been a participant at other workshops designed and managed by Starfish Taylor and was impressed by the quality and detail in our graphic illustrations. They asked for an illustration design showing the “current-state” of operations prior to the Process Improvement and software platform, and a “future-state” of how things would look after full implementation, with a clear set of images describing the value proposition.

All information was collected from the client around the current and future state, including photos of real work sites. A series of interviews were conducted with the leader and project manager to tease out the essential elements of what was not working in the current state, the barriers, the pain points and how these were addressed with the new software platform. A clear understanding of the desired future-state was developed and how this benefitted their users and clients.

Our design process then kicked in and the client was presented with our broad approach in black and white sketches, which we reviewed collaboratively until the sketch was approved. We completed two further design rounds with the client, first filling in supporting text, and then completing in full colour.